Projects
Strategies & Results
Honda Dealers
Helped create and manage a 17-year campaign that transformed a group of car dealers from the least trusted profession in America to local heroes with a quarter million-person social media following and annual PR worth millions of dollars. The result? Achieving an unimaginable goal—stealing 16 share points back from market leader Toyota.
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Jack in the Box
Managed a 20-year marketing campaign that saved the company from near bankruptcy after a deadly food poisoning incident. Store count grew from 1,200 to 2,200, sales tripled to $3 billion, and stock price rose from $3 to $99.
IKEA
Developed a strategy that led to 15% sales growth in an industry stuck at 3%, leading IKEA to award Secret Weapon their entire North American account.
Activision
Pioneered new marketing strategies for video games, taking Call of Duty from a niche title to the #1 video game in the world. Unit sales doubled to 7 million in year one and grew to 30 million in year two.
Secret Weapon Marketing
Led all day-to-day operations, client service, strategy and HR as Managing Director for the entire 27-year history of the company. Secret Weapon grew from a 2-person startup to a 30 person agency handling marketing budgets exceeding $200 million per year. Patrick won 15 EFFIE Awards; the only award given solely for effectiveness of the advertising.
